RJOYCE CREATIVE | Logo Design

Art Direction, Branding, Graphic Design
I haven't been able to take on many logo design jobs as I would like. Logos have always provided a large amount of inspiration no matter the task. I was asked by a good friend of mine, Rachael Joyce, to design a logo for her. She is currently a freelance Cinematographer, Editor, and Camera Operator. Overall I knew I wanted something simple and legible, as well as timeless and clean. It should be quick to understand and work on a variety of mediums. We went back and fourth with concepts and references, ultimately focusing on being specific and direct. I really enjoy the full process of creating work. From sketches and mood boards, to vectoring and production.

*Cover image was taken by Gabriel Perez, All others were used as reference.

Illustrator | Photoshop

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